From Adage’s “America’s Hottest Brands” series:
When the four co-founders of Warby Parker were readying the launch two years ago of their internet-based eyewear venture, they channeled a who’s who list of marketing role models: Apple as a master of design and function; Zappos for customer experience; Nike for building an enduring brand; and Method and Patagonia as trailblazers with clear “do good” missions.
The high aspirations appear to be working. The young company hit its first-year sales target in three weeks, sold out of its top 15 styles and had a wait list of 20,000 customers after a month in business.
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